If you're new to our Uber conversation, it begins
here. This post is out of order.
On Sept 3rd, Wired
covered NYC's launch of a "Technical Advisory Group" tasked with developing recommendations on how regulations should evolve to consider on-demand ride services. Uber reportedly has a seat at that table, as does Venture Capitalist Fred Wilson and academics from NYU and Columbia, among others.
The TAG's recommendations will serve as input to new regulations in NYC, which are likely to cascade influence to other global cities facing the same situation.
Below, I offer a framework from a 2006 Harvard Business Review article to explore why I believe Uber is as much a "regulatory arbitrage" story as it is a "sharing economy" story. Among my half-dozen recommendations made (so far) has been that Uber should consider pushing to close the regulatory loophole behind them while they're big and competitors aren't.
This is because I believe Uber is in a market that may be fundamentally unwinnable, at least in the manner/value in which Uber appears to be trying to win it today.
In brief, the on-demand ride market has significant network effects on both sides of the transaction, but it isn't really a multi-sided market.
To help readers understand my
broader framework for Uber's strategic imperatives (now re-labeled as Part 2b), I'll attempt to make my intuition more explicit. Sometimes intuition is helpful - if the problem is framed correctly. Other times, the right answer is counter-intuitive.
One benefit from being this explicit (pedantic?) is because
it's not clear that I know enough about the topic to see what I'm missing. Perhaps it's me, not the (private) market valuing Uber, that's mistaken. My background in economic analysis and algorithms is stronger than many people's, but I'm not an expert in any particular area.*
Here's Uber investor and board member Bill Gurley explaining Uber's pricing mechanism and business model in early 2014, if you want a quick primer on how Uber works. My conversation below focuses entirely on the peer-to-peer model of UberX.